brand management
Completing the Creative Digital Skills module in the first year aids in the functionalities of Adobe InDesign. Knowing to navigate InDesign is essential for aspiring professionals like myself, for entering the fields of marketing and journalism.
skills taken away from this module were,
Market Analysis: Conducting comprehensive research to understand global fashion markets in germany, consumer preferences, cultural trends, and competitive landscapes.
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Trade Regulations and Compliance: Familiarising with international trade laws, tariffs, customs regulations, and compliance standards governing the import and export of fashion goods in different countries.
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Global Expansion Strategies: Formulating entry strategies for international markets, including market segmentation, localisation, partnerships, joint ventures, franchising.
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Adaptability and Cultural Intelligence: Developing adaptability and cultural skills to navigate diverse cultural environments, build relationships, and collaborate effectively with global stakeholders.
feedback
A very good introduction and executive summary. You have included a significant amount of data in your Appendices which you have not always referred to in the body of your report. A very good report Saathviga! You demonstrate very good use of a wide range of reliable sources. Very good use of databases such as Global data, Statista. You have used visuals, branding, and carried out in-depth business research in a very good manner. You provide a very good overview and analysis of your country of choice. Germany is an excellent choice of country and you have provided very good economic indicators. I suggest that you be more attentive with tables and graphs. You have some good information which is not legible in some of your tables. You have provided and analysed the correct economic indicators which support your route to market strategy. A very good and in-depth overview of the business environment of your country of choice. A very good overview of the competition and a good situation analysis. Well done for including theories to support your route to market. Referencing Very good referencing. Analysis You present a very good and commercially viable route to market. Well done for presenting a well thought through short-medium- and long-term strategy. However, please refer to Years rather than Step 1, 2.. Well done for including a marketing strategy which effectively supports your route to market. You have effectively applied the relevant theories to support your route to market. Very good presentation and use of visuals in line with The White Company’s branding.
Cristina, 18 Aug 2023 at 18:08
grade
2:1, 62%