brand management
Completing the Creative Digital Skills module in the first year aids in the functionalities of Adobe InDesign. Knowing to navigate InDesign is essential for aspiring professionals like myself, for entering the fields of marketing and journalism.
skills taken away from this module were,
Market Research: Conducting market research to understand consumer preferences, trends, competitors, and market dynamics to inform brand strategy and decision-making
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Brand Performance Analysis: Monitoring and evaluating key performance indicators (KPIs) such as brand awareness, brand perception, customer satisfaction, and sales to assess brand performance and identify areas for improvement.
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Brand Strategy Development: Creating a cohesive brand identity, vision, and positioning strategy that differentiates the fashion brand in the market and resonates with the target audience.
feedback
A comprehensive, analytical, and very informative report. Your project shows very good knowledge of the brand’s core values and equity and the scale of innovation of its products. You have demonstrated a very good understanding of the brand’s consumer identity and the presentation of your project is professional and engaging to read. The layout and imagery utilised reflect very well the aesthetics and ethos of the Brand. You used the key theories of Brand Management very effectively to successfully analyse how the brand positions itself in the market. Very good use of the key theories in analysing how the brand positions itself in the market. Improvement and way forward: • Consider further expanding the key theories discussed in lectures and reflect on the opportunities and challenges the brand might face. • Further expanding your conclusions would have resulted in a higher outcome. • Some of your images are not referenced, refer to the Harvard Falmouth guide if unsure on how to.
Oggy, 4 May 2023 at 21:18
grade
2:1, 68%