An excellent brand case study. You edit and inform with clarity and conviction to produce a cohesive and succinct overview to establish how the brand can take itself forward. To optimise potential moving forward consider a more in depth competitor analysis of the campaign and storytelling strategies they adopt, to identify and establish a stronger context for your campaign. While you propose a viable concept there is scope to assure that your brand will communicate with a difference through building and maintaining relationships with consumers that enriches loyalty and authentic community connection. Explore customer journeys and how experiences on a more localised (UK) level will also illuminate your perspective and direction for the new cause (for example), and that you do so with a unique approach. All of which can be translated further within the press release, with sign off on your points regarding the why, why now and for who through reiteration of the campaign being for all. Overall, this is a well produced submission with creative and strategic outputs delivered with flair and visual communication skill. Well done

Teresa, 7 Jan at 16:30